ACT for Alexandria is responding to the COVID-19 pandemic by moving the Spring2ACTion fundraiser from April 29 to April 15.
Spring2ACTion is the largest annual fundraiser in Alexandria.
“Alexandria’s nonprofits are on the front lines in responding to this public health crisis,” said Heather Peeler, the CEO of ACT for Alexandria. “Like many small businesses, nonprofits are facing an existential financial threat. Through Spring2ACTion they can raise the critical funds they need to purchase supplies, pay rent, and reconfigure their programs and services to support our neighbors in need.”
The 24-hour online giving event for local nonprofits has raised upward of $10 million from 65,000 donors for more than 160 local nonprofits since it began in 2011. Last year ACT for Alexandria raised a record $2.1 million, and this year’s goal is to attract 10,000 donors.
The only other change is that the fundraiser usually features in-person events, while this year all activities are online.
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