News

Notes: DASH unveils new look with updated logos and mascot

Good Friday morning, Alexandria!

☀️ Today’s weather: Increasing clouds, with a high near 78 degrees. South wind 6 to 11 mph increasing to 12 to 17 mph in the afternoon. Winds could gust as high as 29 mph. It will be partly cloudy tonight, with a low around 63 degrees. South wind 10 to 13 mph, with gusts as high as 21 mph. There will be increasing clouds on Saturday, with a high near 86 degrees. Southwest wind 11 to 13 mph, with gusts as high as 22 mph.

🚨 You need to know

DASH logo update (via DASH)

Alexandria’s bus service DASH is getting a makeover. The Alexandria Transit Company unveiled on Thursday (April 17) an updated brand identity, complete with new logos and a mascot.

DASH announced these changes on April 17, 2025, through its Facebook page and website.

“The Alexandria Transit Company (DASH) is excited to announce the launch of our brand refresh, featuring updated logos as well as our new mascot! This step forward is more than introducing a new look or an adorable mascot; it represents our growth alongside our riders and the broader Alexandria community”.

The company emphasizes that while its appearance is changing, its core values remain the same.

“While our look may be changing, we are staying true to founding values and principles, being a community-first transit agency. We remain dedicated to providing the same safe, reliable, and convenient bus service throughout the City of Alexandria we have been for more than 40 years. “

The redesigned logos aim to make DASH more approachable while showcasing the “DASH Difference” – the company’s ongoing commitment to improvement.

“Our job is connecting people to what’s important in their lives,” DASH explains. “Our new visual identity reflects that mission and points toward our future goals.”

To check out the new logos and mascot, head to dashbus.com/new-logos.

Here’s what else you need to know

⚓ The Community Foundation for Northern Virginia is giving $110,000 to five Alexandria organizations through its 2025 Community Investment Funds. These grants, ranging from $15,000 to $30,000 each, support programs in the arts, child and youth development, and education. [Read More]

⚓ The 19-year-old victim of Wednesday night’s (April 16) hit-and-run on King Street has succumbed to his injuries. [Read More]

⚓ The Alexandria City Council is preparing for its April 22, 2025, legislative meeting, which has a packed agenda that includes public hearings on stormwater utility fees and residential parking permits, as well as special recognitions and updates on economic development. [Read More]

⚓ After 13 years on N. Washington Street, 532Yoga is now operating from a temporary location at 106 N. Lee St., also known as Founders Hall. [Read More]

⚓ The Alexandria Board of Architectural Review held a concept review Wednesday night for the renovation of City Hall and Market Square Plaza, a project that aims to modernize the facilities while preserving historic elements of the landmark building. [Read More]

⚓ ALXnow’s James Cullum recently sat down for coffee with Alexandria Sheriff Sean Casey at Paris Baguette. During the conversation, Sheriff Casey said that he likes his job so much that he doesn’t want another one, ever. [Read More]

⚓ The City of Alexandria will officially proclaim April 21-28, 2025, as International Dark Sky Week today at 11 a.m. on the wharf at the Torpedo Factory. Councilwoman Jacinta Greene will present the proclamation signed by Mayor Alyia Gaskins, acknowledging the city’s commitment to responsible lighting practices and environmental sustainability. According to organizers, the City joins “a global movement to raise awareness about the importance of dark skies and the detrimental effects of light pollution”.

⚓ Alexandria Country Day School students will be celebrating their spring Day of Service today.

“All of our students, K-8 will travel to locations within Alexandria, except for 2nd grade who will be in Fairfax, and will be engaging in hands-on service activities”, Meredith Kirchner, Director of Advancement for Alexandria Country Day School, shares with ALXnow. “In Alexandria, students will be cleaning up garden beds at Acadia Farms, working in the resource center at Lutheran Social Services, reading and playing games with seniors at Alexandria Adult Day Service Center, landscaping at Community Lodgings, and making welcome bags at Friends of Guest House.  Our second graders will be traveling to Wolf Trap Animal Rescue in Fairfax to pack donated foster bags for pups”.

⚓ ALXnow is now accepting letters to the editor – the latest initiative we’re rolling out to expand coverage, engagement, and the voices read on alxnow.com. Here are the first two;

  • Citing potential plans to move a small number of students from the newly rebuilt Douglas MacArthur Elementary – a school with projected capacity – into a school slated for swing space, a group of “Scroggins Triangle” parents contends in a letter to the editor that minimizing student upheaval should be prioritized in the current ACPS redistricting process. [Read Letter]
  • Rachael Von Elmendorf, co-owner of Misha’s Coffee and an Alexandria teacher, writes in strong opposition to the planned Waterfront Flood Mitigation Project. [Read Letter]

Reminder: The views or opinions expressed within letters to the editor are those of the author and are not necessarily the views of ALXnow or its advertisers. Have an opinion regarding a recent ALXnow story that you’d like to share? Email [email protected].

⚓ Support your local, independent newsroom. With your help, we can continue to expand and deepen our community coverage, providing you with the news and information you want and need. Press Club members exclusively receive the following;

  • Morning Briefing: A hand-curated newsletter that includes all the latest news and information you need. With this newsletter, you’ll never miss a thing! (Delivered Monday through Friday).
  • News Alerts + Exclusive Content: A monthly roundup of restaurant deals around Alexandria. Be the first to learn about new restaurants, business openings, and more.
  • Monthly Meet-Up: A member-only virtual or in-person meetup to meet with the ALXnow team and fellow supporters of local independent journalism.

📈 Thursday’s most read

The following are the most-read ALXnow articles for April 17, 2025.

  1. BREAKING: No bond for driver after pedestrian suffers life-threatening injuries in upper King Street crash (2717 views)
  2. Letter to the Editor: Stop the Waterfront Flood Mitigation Project (1118 views)
  3. Alexandria man found guilty of child pornography offenses (988 views)
  4. JUST IN: Pedestrian succumbs to injuries after Wednesday night crash on King Street (487 views)

📅 Upcoming events

Here’s what’s happening today and this weekend in Alexandria.

From our event calendar:

From our newsletter:

Things To Do

Live Music & Entertainment

City of Alexandria

Organizing an event? Submit your event to ALXnow’s Event Calendar.

About the Author

  • This is the staff byline for ALXnow, used by editors and other full-time staff. Launched in October 2019, ALXnow is the place for the latest news, views and things to do around Alexandria, Virginia.