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Here’s how expensive it is to rebrand Alexandria City High School and Naomi L. Brooks Elementary School

The main signs at T.C. Williams High School and Matthew Maury Elementary School will be removed in ceremonies with students during the last week of this school year, according to Alexandria City Public Schools.

After years of community work to change the names, they go into effect on July 1. The front signs will be replaced this summer by two new signs reading Alexandria City High School and Naomi L. Brooks Elementary School.

But far more work will have to be done to rebrand both schools, especially T.C., which is the largest public high school in Virginia.

It will cost an estimated $358,000 to rebrand T.C. and $5,245 to rebrand Maury, according to ACPS. Below are additional costs:

Alexandria City High School rebranding cost estimates:

  • $173,607 for new athletic uniforms
  • $66,828 for equipment, including a $12,000 wrestling competition mat and $7,000 for athletic hurdles
  • $46,642 for facility costs, including $16,000 for outdoor benches
  • $30,303 for signage, including banners, flags and scoreboards
  • $7,125 for office supplies

Naomi L. Brooks Elementary School rebranding cost estimates:

  • $4,885 for signage
  • $360 for office supplies

Meanwhile, today is the deadline for voting on conceptual designs for the new Alexandria City High School logo. Four student designs were selected from 80 submissions.

Photo via ACPS/Facebook

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