Alexandria’s tourism industry reached an unprecedented milestone in 2024, generating more than $1 billion in visitor spending for the first time in the city’s history, Visit Alexandria announced Thursday during its annual meeting at the Hilton Alexandria Mark Center.
The historic achievement represents an 8% increase from $941 million in visitor spending in 2023 and marks a dramatic recovery from pandemic lows of $445 million in 2020. Alexandria’s growth rate outpaced both Northern Virginia and the Commonwealth of Virginia as a whole, according to data released by the tourism organization.