Mens boutique “Yellow Jacket” grand opening Thursday in Old Town

After nearly 20 years of catering to women in Old Town, Elizabeth Todd’s men’s boutique Yellow Jacket is finally where she wants it to be.

Yellow Jacket (301 Cameron Street) had a soft opening in November while it briefly shared space with Todd’s women’s boutique The Hive, which she opened in 2016. The Hive has since moved down the street to its new location at 315 Cameron Street. Todd also owns The Shoe Hive, which she opened in 2003.

“Since we opened The Hive for women’s clothing five years ago, we’ve had a steady stream of clients ask us to open a men’s store and with everyone ready to refresh their closets after the pandemic, we decided to take the plunge,” Todd said. “”Our philosophy is that you should look good, feel confident, and be comfortable and we’ve
chosen clothing and accessory lines that agree with that.”

The “elevated casual” shop will host a grand opening on Thursday (April 21) with Atlanta-based clothing designer Sid Mashburn, who will take measurements for custom-made shirts. The party will be held from 5 to 8 p.m, and Mashburn will also return to the shop from 9 a.m. to noon the next day to take appointments.

Most shirts and slacks cost upward of $100, and Yellow Jacket carries clothing from designers include Johnnie-O, Vince, Ball & Buck, Onward Reserve, Rag & Bone, James Pearse, Mizzen and Maine, and jeans by Paige and AG Denim.