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The Hoffman Company Aims to Kill the Swamp Fox

Right at the heart of the Hoffman Center, near the National Science Foundation and the AMC theater, is a street that bears the unglamorous name Swamp Fox Road. Now, the real estate company is in the final stages of having the name changed to honor the Hoffman Company founder Hubert N. Hoffman, Jr.

The proposal to rename Swamp Fox Road to Hoffman Street is scheduled to go to the Planning Commission on Jan. 5, then to the City Council on Jan. 23.

The Hoffman Company claimed in the application that the new street would honor a man who spent his life working to develop and improve Eisenhower East.

Mr. Hubert N. Hoffman, Jr. (“Hoffman Jr.”), a life-long- Alexandria supporter, dedicated to his family business and put his resources into transforming Eisenhower East into the vibrant mixed-use area that now surrounds the Eisenhower Metro Station and Eisenhower Valley. In 1958, Hoffman Jr. purchased nearly 80 acres of land in the Eisenhower Valley (See Figure 3). At that time, this area of the City was largely unimproved and overlooked by the rest of Alexandria. This would soon change as Alexandria continued to grow in the latter half of the 20th century.

The federal government acquired a portion of Hoffman’s land in the early 1960’s for the new Capital Beltway. In 1966, the Hoffman Company was founded by Hoffman Jr. to implement his vision for the Eisenhower Valley. Soon after in 1966, the Holiday Inn was constructed and opened for guests. In 1968, the Hoffman Company built Hoffman Building 1 and, in 1971, the company built Hoffman Building 2. The construction of these two commercial buildings and subsequent lease to the federal government was a major [economic] development success for the City of Alexandria. The Department of Defense was the original tenant of both buildings.

There is little remaining evidence to what “Swamp Fox” originally commemorated. Pre-development, the area was largely marshlands flowing down to nearby Hunting Creek — one theory of the street’s name. Another is that it celebrates Francis Marion, a leader in the Revolutionary War nicknamed Swamp Fox (and largely fictionalized for the 2000 film The Patriot).

According to the staff report:

Aside from this explanation, the origin is unknown although the Office of Historic Alexandria finds that it could be a reference to Francis Marion, a South Carolinian Revolutionary War officer nicknamed the “Swamp Fox”. As noted in an article from the Smithsonian Magazine, “Francis Marion was a man of his times: he owned slaves, and he fought in a brutal campaign against the Cherokee Indians.”

The report noted that the Naming Commission was unanimously in favor of changing the name.

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