News

Spring2ACTion Breaks Online Giving Record, Raises $2.45 Million for Local Nonprofits

By James Cullum

ACT for Alexandria raised $2.45 million for more than 150 local nonprofits during its 10th annual fundraiser — breaking the record for the most funds raised in a single day.

In total, 8,453 donors raised $2,455,401 for 156 nonprofits in Alexandria during the Spring2ACTion event on Wednesday.

“I feel tremendous gratitude,” ACT President and CEO Heather Peeler told ALXnow. “When Alexandria’s nonprofit needed our community, people really stepped up.”

The top three recipients were ALIVE!, which raised $145,611 from 491 donors, followed by RunningBrooke with $115,250 and 163 donors, and Casa Chirilagua with $101,609 and 365 donors.

The original plan was to hold the fundraiser on April 29, but it was moved to April 15 due to an increased need brought on by the COVID-19 pandemic.

“All of these organizations are operating under a tremendous amount of stress and strain,” Peeler said. “And yet they created the marketing plans and the outreach plans to communicate with and reach new donors throughout the day.”

Spring2ACTion, which is hosted by the foundation ACT for Alexandria, has raised more than $10 million for local nonprofits since its founding 10 years ago. All donations are tax deductible and irrevocable.

Spring2ACTion Top 10:

  1. ALIVE! raised $145,611 from 491 donors
  2. RunningBrooke raised $115,250 from 163 donors
  3. Casa Chirilagua raised $101,609 from 365 donors
  4. Friends of Guest House raised $77,178 from 159 donors
  5. Inova Alexandria Hospital raised $64,560 from 78 donors
  6. Metropolitan School of the Arts raised $62,636 from 102 donors
  7. Carpenter’s Shelter raised $57,747 from 256 donors
  8. Together We Bake raised $56,918 from 204 donors
  9. King Street Cats raised $50,540 from 524 donors
  10. Urban Alliance raised $47,692 from 494 donors

https://www.facebook.com/alive4alexandria/photos/a.398854326802149/3113761741978047/?type=3&theater

https://www.facebook.com/CasaChiri/photos/a.461525656583/10158431002031584/?type=3&theater

https://www.facebook.com/Spring2ACTion/photos/a.351138014910454/3114477055243189/?type=3&theater

Image courtesy ACT for Alexandria

About the Author

  • Reporter James Cullum has spent nearly 20 years covering Northern Virginia. He began working with ALXnow in 2020, and has covered every story under the sun for the publication, from investigative stories to features and photo galleries. His work includes coverage of national and international situations, as well as from the White House, Capitol, Pentagon, Supreme Court and State Department. He's covered protests and riots throughout the U.S. (including the Jan. 6 riot at the U.S. Capitol), in addition to earthquake-ridden Haiti, Western Sahara in North Africa and war-torn South Sudan. He has photographed presidents and other world leaders, celebrities and famous musicians, and excels under pressure.