News

Spring2ACTion Fundraiser Moved Two Weeks Earlier to April 15

By James Cullum

ACT for Alexandria is responding to the COVID-19 pandemic by moving the Spring2ACTion fundraiser from April 29 to April 15.

Spring2ACTion is the largest annual fundraiser in Alexandria.

“Alexandria’s nonprofits are on the front lines in responding to this public health crisis,” said Heather Peeler, the CEO of ACT for Alexandria. “Like many small businesses, nonprofits are facing an existential financial threat. Through Spring2ACTion they can raise the critical funds they need to purchase supplies, pay rent, and reconfigure their programs and services to support our neighbors in need.”

The 24-hour online giving event for local nonprofits has raised upward of $10 million from 65,000 donors for more than 160 local nonprofits since it began in 2011. Last year ACT for Alexandria raised a record $2.1 million, and this year’s goal is to attract 10,000 donors.

The only other change is that the fundraiser usually features in-person events, while this year all activities are online.

About the Author

  • Reporter James Cullum has spent nearly 20 years covering Northern Virginia. He began working with ALXnow in 2020, and has covered every story under the sun for the publication, from investigative stories to features and photo galleries. His work includes coverage of national and international situations, as well as from the White House, Capitol, Pentagon, Supreme Court and State Department. He's covered protests and riots throughout the U.S. (including the Jan. 6 riot at the U.S. Capitol), in addition to earthquake-ridden Haiti, Western Sahara in North Africa and war-torn South Sudan. He has photographed presidents and other world leaders, celebrities and famous musicians, and excels under pressure.