Opinion

Yesterday, the tourism bureau Visit Alexandria presented a new logo to be used in marketing for the city. Reception online was mixed.

The logo features the city’s name in lowercase with the most notable feature being a representation of a sunrise in the middle “a”.


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Tourism bureau Visit Alexandria has debuted a new logo as part of an advertising campaign for the city.

The logo features the city’s name in lower case, with the “a” in the middle filled in like a sunrise and sun-lit ripples emanating below it. It was unveiled this morning (Thursday) at a Visit Alexandria meeting.


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Visit Alexandria announced today that the city’s famous Alexandria Scottish Christmas Walk Parade will be returning for its 51st year early next month.

The parade features dozens of Scottish clans represented in full regalia, along with pipe and drum bands and costumes. According to Visit Alexandria, the event is scheduled for Saturday, Dec. 3, starting at 11 a.m.


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Danielle Romanetti takes most of the credit for Plaid Friday.

It all started back in November 2009, just a few months after she opened her knitting shop fibre space (now at 1319 Prince Street). As the holiday season approached, Romanetti realized that no local businesses in Alexandria recognized Black Friday — the day after Thanksgiving and the first day of the holiday shopping season.


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Pandemic? Alexandria just broke the all-time record for consumption-based tax revenue with $76 million for fiscal year 2022, according to the city’s tourism bureau.

At its annual meeting this week, Visit Alexandria reported that its expanded marketing efforts — with support from the Alexandria’s American Rescue Plan funding — allowed the city to capitalize on pent-up travel demand.


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Alexandria’s annual Summer Sidewalk Sale is returning next month.

The sale will feature over 40 local boutiques from around the city including local favorites like Old Town Books, fibre space and The Dog Park, Visit Alexandria said in a release. As the name suggests, the sale will feature sales set up outside stores along King Street in Old Town.


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Music, local food and beer is on tap this weekend for the Portside in Old Town Summer Festival at Waterfront Park.

This year, the event is merging with the 44th Annual Alexandria Jazz Fest, and the free events will be held on Friday (June 17) from 6 to 9 p.m. and Saturday from 1 to 9 p.m.


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The Alexandria City Council, on Tuesday night, unanimously approved Visit Alexandria’s grant application request to secure nearly $1 million in federal tourism recovery aid.

Virginia Tourism Corporation received $50 million in American Rescue Plan Act funds last October, and $990,000 has been set aside for marketing to improve the city’s hospitality sector.


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As the war in Ukraine drags on, Visit Alexandria has put together a roundup of how locals can help contribute to the Ukrainian people.

In neighboring Arlington, the county has already donated ballistic vests and firefighting gear. In Alexandria, local businesses are hosting events to raise funds for non-profits assisting Ukraine.


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(updated at 4:45 p.m.) While more than half the hotels in Alexandria are pet-friendly, one hotel has added a package to go above and beyond for your furry friend.

The “Bark, it’s your Birthday!” package from Hyatt Centric Old Town Alexandria figuratively rolls out the red carpet for your pooch.


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The cherry blossoms are an annual regional highlight, and Visit Alexandria has announced a suite of new and returning events around the city to experience the season.

Guidance on exploring during cherry blossom season was a little more tepid last year owing to the COVID-19 pandemic, but such concerns were notably absent from the this year’s announcement and downward-trending case counts.


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