With events canceled throughout the region this year due to the pandemic, Visit Alexandria will conduct a virtual conversation on Wednesday (October 21) on its marketing strategy for this holiday season.

The holidays are traditionally a busy time in Alexandria, but this year’s Scottish Christmas Walk is among the events that has been canceled. In fact, the city’s holiday events page has no listings.

There are a few modified events, like the annual Turkey Trot Challenge, which will be held virtually this year between Nov. 1 and Dec. 12.

The upcoming meeting will be held Wednesday from 10 to 11:30 a.m. on Zoom and include “adapted holiday plans for business associations, major event organizers, attractions and more,” according to Visit Alexandria.