A longstanding nonprofit retailer dedicated to fair trade practices with artisans around the world is set to undergo a rebranding.
After closing multiple locations around the country and shifting to online sales, Ten Thousand Villages at 915 King Street continue as-is, but with a new identity. In February, the Old Town shop will hold its grand reopening as “The World Crafted on King.”
The shop first opened in 1994 as part of a larger chain that was founded in the 1970s selling organic clothes and jewelry, home decor, rugs and food and beverages.
“While our name is new, The World Crafted on King will continue to be a community driven organization with a passion for fair trade,” said store co-manager Mary Hiebert-White in a release. “We will be the same store with the same mission, just a new name.”
The store opened as an affiliate to Ten Thousand Villages and had a brand licensing agreement with the nonprofit. With the brick and mortar locations all closed, however, all affiliate locations were forced to rebrand, according to co-manager Kate McMahon.
“It’s really just a name change with the same mission and product line,” McMahon said. “You literally won’t see any big changes in the product line. We might spruce up the store a little bit.”
The grand reopening will be held from Feb. 21-23.
Image via Google Maps.
