It’s been a whirlwind month for Angelika O’Reilly.
Earlier this month, O’Reilly opened her first brick and mortar jewelry store Eliana Curated in Clarendon. Now she’s planning on a soft-opening for a second location at 1003 King Street next week, to be followed by a grand opening on Saturday, May 10.
“We’re so happy to be opening in Old Town that we’re doing cartwheels, handstands and backflips,” O’Reilly said. “We’re looking to elevate your look with elegant, sophisticated everyday pieces with a touch of iconic jewelry without the price of Bloomingdales.”
The company is named after O’Reilly’s daughters Eloise and Julianna. O’Reilly spent nearly two decades working in the tech industry, and in 2021 started making earrings and other jewelry from designer buttons she found at estate sales and consignment stores. That same year she launched Eliana Curated and spent four years building the business from the ground up at hundreds of pop-up events.
This summer, Eliana Curated jewelry will also be sold in Boston’s Seaport neighborhood.
“We did 180 pop-ups last year,” O’Reilly said. “We’re blowing up. For this year, we’re confirmed for 50 pop ups. We’ll be at National Cathedral this weekend, we’ll be in the Mosaic District in Fairfax this weekend. So, we’re still doing pop ups, but our expansion plans for 2025 was Clarendon, it’s Old Town, and it’s Boston. That’s this year. Next year, if we can double and do four to five store openings, we’d love to, but we’re gonna see how this goes.”
