There’s a new hair salon in Del Ray and it’s named after a Taylor Swift song. Enchant Hair Co. opened at 2202 Mount Vernon Avenue in January, and it’s named after Swift’s song Enchanted.
“I love Taylor Swift,” owner Monica Frias told ALXnow. “She’s like a reflection of my personality.”
The salon is the former home to Kiskadee, a boutique that closed in 2022. Frias toured the two-level building last October, signed the lease in November and spent two months renovating the interior and moving in equipment.
Frias grew up in the area and is a Mount Vernon High School graduate. At Mount Vernon, she took cosmetology and after graduating got her cosmetology license and started working in hair salons. It took her eight years to open her own business, which to this point has gotten a soft launch. She says that she’s working on a new website for the salon and will hold a grand opening and ribbon cutting sometime in March.
“I’m still really young, but I’m very good business-wise,” Frias said. “Right now, since I don’t have as many stylists as I eventually want to get, I have to do a lot of physical work to myself. I work all day here behind the chair and then I go home to like another three, four hours of editing videos, working on marketing for the salon, or working on my social media.”
Frias is active on social media, with more than 5,500 followers on Instagram and more than 55,000 followers on TikTok.