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JUST IN: Visit Alexandria unveils new city branding

New Alexandria logo design (via Visit Alexandria)

Tourism bureau Visit Alexandria has debuted a new logo as part of an advertising campaign for the city.

The logo features the city’s name in lower case, with the “a” in the middle filled in like a sunrise and sun-lit ripples emanating below it. It was unveiled this morning (Thursday) at a Visit Alexandria meeting.

“Our new logo is sophisticated yet inviting and embraces our identity as a waterfront city that is continually evolving,” said Patricia Washington, President and CEO of Visit Alexandria, in a release. “Even as our brand changes, we’re continuing to highlight our city’s historic character both visually and in our storytelling with a bold new destination advertising campaign that will surprise people and offer potential visitors a glimpse at all there is to know and love about Alexandria.”

Washingtonian senior editor Andrew Beaujon first reported the change on Twitter this morning.

The new logo is part of a paradoxical “Best Kept Shh” marketing campaign aimed at creating a sort of mystique for Alexandria.

“The ‘Best Kept Shh!’ campaign is a nontraditional marketing campaign that seeks to grab attention and spark curiosity as it plays on the idea that Alexandria is so special, it might be too good to share,” a Visit Alexandria release said. “Video executions ‘bleep’ or censor the word ‘Alexandria’ in a humorous way to make viewers stop and wonder what is being said until it is revealed at the end of the ad.”

The previous logo had a more historical styling, with the word “Alexandria” written in a lavish cursive.

The logo for Visit Alexandria (via Visit Alexandria)

Last year, Alexandria City Public Schools mulled changing its logo but after months of work, two logo redesigns were sent back to the drawing board.

Updated 12:15 p.m. — A previous version of the article described the sunny logo as looking like a ‘sunset’. The waterfront does, in fact, face east.

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If you had a chance to enhance a child’s future with a time commitment of less than 2 hours a week, how would you respond? You have that opportunity right now to join over 200 Alexandrians as a reading tutor volunteer with the Alexandria Tutoring Consortium (ATC).

ATC tutors work with one child in kindergarten, first, or second grade in Alexandria public schools who need extra help with reading. Tutors meet with their Book Buddy 1-2 times each week for 30 minutes October-May at school, during school hours. Many struggling readers only receive one-on-one instruction through this program, and it makes all the difference. Last year, ATC served 195 children, of whom 82% ended the year reading on grade level and 96% made substantial reading gains. But the need is great, and we are still seeing learning lags from the pandemic.

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Family Fun Fall Fest

Mark your calendars and join us for the Family Fun Fall Fest on Saturday, October 7, 2023, from 11am – 2pm!

This FREE in-person event will be held at the Shoppes at Foxchase, located at 4641 Duke St, Alexandria, VA

2023 Alexandria Fall Festival

Food trucks, bounce houses, pony rides, magic shows and more at the 2023 Alexandria Fall Festival, an Alexandria Living event presented by The Patterson Group. Join us at River Farm on Sunday, Nov. 5 from 11 a.m. – 4 p.m.

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