
Tourism bureau Visit Alexandria has debuted a new logo as part of an advertising campaign for the city.
The logo features the city’s name in lower case, with the “a” in the middle filled in like a sunrise and sun-lit ripples emanating below it. It was unveiled this morning (Thursday) at a Visit Alexandria meeting.
“Our new logo is sophisticated yet inviting and embraces our identity as a waterfront city that is continually evolving,” said Patricia Washington, President and CEO of Visit Alexandria, in a release. “Even as our brand changes, we’re continuing to highlight our city’s historic character both visually and in our storytelling with a bold new destination advertising campaign that will surprise people and offer potential visitors a glimpse at all there is to know and love about Alexandria.”
Washingtonian senior editor Andrew Beaujon first reported the change on Twitter this morning.
New Alexandria logos just dropped pic.twitter.com/zBwuUtf9e4
— Andrew Beaujon (@abeaujon) January 26, 2023
The new logo is part of a paradoxical “Best Kept Shh” marketing campaign aimed at creating a sort of mystique for Alexandria.
“The ‘Best Kept Shh!’ campaign is a nontraditional marketing campaign that seeks to grab attention and spark curiosity as it plays on the idea that Alexandria is so special, it might be too good to share,” a Visit Alexandria release said. “Video executions ‘bleep’ or censor the word ‘Alexandria’ in a humorous way to make viewers stop and wonder what is being said until it is revealed at the end of the ad.”
The previous logo had a more historical styling, with the word “Alexandria” written in a lavish cursive.

Last year, Alexandria City Public Schools mulled changing its logo but after months of work, two logo redesigns were sent back to the drawing board.
Updated 12:15 p.m. — A previous version of the article described the sunny logo as looking like a ‘sunset’. The waterfront does, in fact, face east.
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Monarch Montessori School located in the heart of Del Ray is enrolling children 6 weeks to 6 years of age for our half day and full day program.
Our hours of operation are 8:00 AM to 5:30 PM, Monday-Friday. Monarch Montessori School is open year round, with intermittent breaks.
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You’ll get half off of the registration fee when you register and begin care with us before April 30, 2023.

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Del Ray Dog Fest & Yappy Hour
The 1st Annual Del Ray Dog Fest is a fun outdoor event that will include dog-centered activities, dog menu items, live music, vendors and food on Sunday, April 2 from 11am- 3pm at the George Washington Middle School parking lot.