Tourism bureau Visit Alexandria has debuted a new logo as part of an advertising campaign for the city.
The logo features the city’s name in lower case, with the “a” in the middle filled in like a sunrise and sun-lit ripples emanating below it. It was unveiled this morning (Thursday) at a Visit Alexandria meeting.
“Our new logo is sophisticated yet inviting and embraces our identity as a waterfront city that is continually evolving,” said Patricia Washington, President and CEO of Visit Alexandria, in a release. “Even as our brand changes, we’re continuing to highlight our city’s historic character both visually and in our storytelling with a bold new destination advertising campaign that will surprise people and offer potential visitors a glimpse at all there is to know and love about Alexandria.”
Washingtonian senior editor Andrew Beaujon first reported the change on Twitter this morning.
New Alexandria logos just dropped pic.twitter.com/zBwuUtf9e4
— Andrew Beaujon (@abeaujon) January 26, 2023
The new logo is part of a paradoxical “Best Kept Shh” marketing campaign aimed at creating a sort of mystique for Alexandria.
“The ‘Best Kept Shh!’ campaign is a nontraditional marketing campaign that seeks to grab attention and spark curiosity as it plays on the idea that Alexandria is so special, it might be too good to share,” a Visit Alexandria release said. “Video executions ‘bleep’ or censor the word ‘Alexandria’ in a humorous way to make viewers stop and wonder what is being said until it is revealed at the end of the ad.”
The previous logo had a more historical styling, with the word “Alexandria” written in a lavish cursive.
Last year, Alexandria City Public Schools mulled changing its logo but after months of work, two logo redesigns were sent back to the drawing board.
Updated 12:15 p.m. — A previous version of the article described the sunny logo as looking like a ‘sunset’. The waterfront does, in fact, face east.
Recent Stories
There are some exciting changes underway this week, from new businesses to new infrastructure improvements. While Astro Beer Hall (4001 Campbell Avenue) is outside of Alexandria in the Shirlington neighborhood,…
At a town hall meeting last Sunday, most City Council members said — in no uncertain terms — that they are opposed to a ward system in Alexandra. Currently, all…
Alexandria is bracing for a federal government shutdown at midnight on Sunday (Oct. 1). The city is preparing a package of services for impacted city residents, should Congress not come…
Shuttles are running between the Potomac Yard Metro station and National Airport Metro station after a derailment this morning. Washington Metropolitan Area Transit Authority (WMATA) said there were no injuries…
If you had a chance to enhance a child’s future with a time commitment of less than 2 hours a week, how would you respond? You have that opportunity right now to join over 200 Alexandrians as a reading tutor volunteer with the Alexandria Tutoring Consortium (ATC).
ATC tutors work with one child in kindergarten, first, or second grade in Alexandria public schools who need extra help with reading. Tutors meet with their Book Buddy 1-2 times each week for 30 minutes October-May at school, during school hours. Many struggling readers only receive one-on-one instruction through this program, and it makes all the difference. Last year, ATC served 195 children, of whom 82% ended the year reading on grade level and 96% made substantial reading gains. But the need is great, and we are still seeing learning lags from the pandemic.
This year, ATC plans to significantly increase the size of the program to reach over 250 students and to serve every elementary school in Alexandria. This is very exciting news, but we will only succeed if we can recruit more tutors. ATC trains you, matches you with a child, and provides ongoing lesson materials and support.
If you have been thinking about buying your first home or haven’t owned one in the last three years, THIS IS FOR YOU!
In the DMV area, it can be difficult to save the downpayment necessary for you to get into your own home. We have a solution. The Funder’s Summit!
We have assembled a summit with different municipalities to tell you how to access their funds for your home purchase.
Family Fun Fall Fest
Mark your calendars and join us for the Family Fun Fall Fest on Saturday, October 7, 2023, from 11am – 2pm!
This FREE in-person event will be held at the Shoppes at Foxchase, located at 4641 Duke St, Alexandria, VA
2023 Alexandria Fall Festival
Food trucks, bounce houses, pony rides, magic shows and more at the 2023 Alexandria Fall Festival, an Alexandria Living event presented by The Patterson Group. Join us at River Farm on Sunday, Nov. 5 from 11 a.m. – 4 p.m.
