Tourism bureau Visit Alexandria has debuted a new logo as part of an advertising campaign for the city.
The logo features the city’s name in lower case, with the “a” in the middle filled in like a sunrise and sun-lit ripples emanating below it. It was unveiled this morning (Thursday) at a Visit Alexandria meeting.
“Our new logo is sophisticated yet inviting and embraces our identity as a waterfront city that is continually evolving,” said Patricia Washington, President and CEO of Visit Alexandria, in a release. “Even as our brand changes, we’re continuing to highlight our city’s historic character both visually and in our storytelling with a bold new destination advertising campaign that will surprise people and offer potential visitors a glimpse at all there is to know and love about Alexandria.”
Washingtonian senior editor Andrew Beaujon first reported the change on Twitter this morning.
New Alexandria logos just dropped pic.twitter.com/zBwuUtf9e4
— Andrew Beaujon (@abeaujon) January 26, 2023
The new logo is part of a paradoxical “Best Kept Shh” marketing campaign aimed at creating a sort of mystique for Alexandria.
“The ‘Best Kept Shh!’ campaign is a nontraditional marketing campaign that seeks to grab attention and spark curiosity as it plays on the idea that Alexandria is so special, it might be too good to share,” a Visit Alexandria release said. “Video executions ‘bleep’ or censor the word ‘Alexandria’ in a humorous way to make viewers stop and wonder what is being said until it is revealed at the end of the ad.”
The previous logo had a more historical styling, with the word “Alexandria” written in a lavish cursive.
Last year, Alexandria City Public Schools mulled changing its logo but after months of work, two logo redesigns were sent back to the drawing board.
Updated 12:15 p.m. — A previous version of the article described the sunny logo as looking like a ‘sunset’. The waterfront does, in fact, face east.
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Monarch Montessori School located in the heart of Del Ray is enrolling children 6 weeks to 6 years of age for our half day and full day program.
Our hours of operation are 8:00 AM to 5:30 PM, Monday-Friday. Monarch Montessori School is open year round, with intermittent breaks.
Children engage in self-directed, self-initiated activities under the guidance of a trained Montessori teacher. Classroom sizes range from 8-12 students. Our robust curriculum includes botany, sensorial activities, the social graces, culture, math, science, practical life, geography, music appreciation and language arts.
You’ll get half off of the registration fee when you register and begin care with us before April 30, 2023.
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Del Ray Dog Fest & Yappy Hour
The 1st Annual Del Ray Dog Fest is a fun outdoor event that will include dog-centered activities, dog menu items, live music, vendors and food on Sunday, April 2 from 11am- 3pm at the George Washington Middle School parking lot.