Post Content

School Board sends ACPS logo redesigns back to the drawing board

This logo was preferred by staff and focus groups, but not the Alexandria School Board. (Via ACPS)

After months of work, two logo redesigns for Alexandria City Public Schools were sent back to the drawing board.

Last Thursday night (June 16), the School Board voted 7-2 against staff’s preferred option. Only Board Members Willie Bailey and Christopher Harris voted for the preferred logo option.

“Obviously it’s not catching on,” School Board Chair Meagan Alderton said at the meeting. “Which is okay. I don’t think we want to do something just to do it.”

In February, after getting a graphic designer to make 10 logo concepts, the Alexandria City Public Schools Office of Communications created three separate focus groups, which spent months whittling designs down to two favorites.

“It seems like it would be helpful to maybe have a really concise message that we were trying to convey, and getting feedback from people and if the logo was conveying that message,” said Board Member Michelle Rief. “I’m worried that some folks may actually have a hard time even reading the letters, the way they appear in both of those messages.”

The two choices garnered more than 4,300 votes across multiple platforms. The preferred option — the lowercase letters with dots — got 2,167 votes (50.3%). The second option received 2,141 votes (49.7%).

The second logo option for ACPS. (Via ACPS)

“It’s interesting to see how the community was split 50-50 on the two logos,” said Vice Chair Jacinta Greene. “Have we considered asking our very talented ACPS students to submit potential logos like we did for Alexandria City High School and Naomi L. Brooks Elementary School?”

Julia Burgos, the ACPS chief of school and community relations, said that asking students to design the official logo of the school system was risky.

“If we went the student route, we have to take something from the students, and if there was something that wasn’t going to be representative, we don’t want to insult students,” Burgos said. “That was one of the concerns, because if this is the logo for the entire organization, the schools themselves and the student representation for the schools was a little bit less risky.”

Staff hoped to launch the new logo next month on the ACPS website, and to get in sync with the website redesign project scheduled to launch in July 2022.

Via ACPS

Recent Stories

Charleston style home with courtyard entrance patio

The Alexandria Police Department (APD) is conducting a death investigation near Four Mile Run Park at 4100 Mount Vernon Avenue. According to APD, the investigation is active and no further…

Eisenhower Avenue’s days at the hot-spot for local drag racing could be coming to an end soon. At a Transportation Commission meeting last week, Senior Transportation Engineer Dan Scolese laid…

There’s a liquidation sale happening at Robcyns (3660 King Street) at the Bradlee Shopping Center. Merchandise is currently being sold at half-price. The store reportedly opened in 1963, and sells…

For many remote workers, a messy home is distracting.

You’re getting pulled into meetings, and your unread emails keep ticking up. But you can’t focus because pet hair tumbleweeds keep floating across the floor, your desk has a fine layer of dust and you keep your video off in meetings so no one sees the chaos behind you.

It’s no secret a dirty home is distracting and even adds stress to your life. And who has the energy to clean after work? That’s why it’s smart to enlist the help of professionals, like Well-Paid Maids.

Read More

Submit your own Community Post here.

Monarch Montessori School is now enrolling infants, toddlers and three year-olds for its full-time Montessori program. We offer a seamless enrollment process which involves submitting an application for review, paying the enrollment fee and submitting the remaining enrollment materials before your proposed start date.

At Monarch Montessori School, we aim to provide an authentic Montessori learning experience. At our Alexandria location, we currently have 8 openings in our Primary classroom (ages 3-6), and 6 openings in our Toddler classroom. Additionally, there are 3 infant openings at this time.

Our first floor space is an open concept. Infants and toddlers share the same large classroom. Children ages 3-6 are in two classrooms on our second floor. Each classroom has one lead and assistant guide. We offer a year-round program, with intermittent breaks for Spring Break and Winter Break.

Read More

Submit your own Community Post here.

Scholarship Fund of Alexandria Annual Gala & Auction

Do good while having a good time at the Scholarship Fund of Alexandria’s 38th Annual Gala and Auction at the Hilton Alexandria Mark Center. The fun begins with a 2-hour open bar reception while mingling with 499 other Alexandrians who

×

Subscribe to our mailing list