After months of work, two logo redesigns for Alexandria City Public Schools were sent back to the drawing board.
Last Thursday night (June 16), the School Board voted 7-2 against staff’s preferred option. Only Board Members Willie Bailey and Christopher Harris voted for the preferred logo option.
“Obviously it’s not catching on,” School Board Chair Meagan Alderton said at the meeting. “Which is okay. I don’t think we want to do something just to do it.”
In February, after getting a graphic designer to make 10 logo concepts, the Alexandria City Public Schools Office of Communications created three separate focus groups, which spent months whittling designs down to two favorites.
“It seems like it would be helpful to maybe have a really concise message that we were trying to convey, and getting feedback from people and if the logo was conveying that message,” said Board Member Michelle Rief. “I’m worried that some folks may actually have a hard time even reading the letters, the way they appear in both of those messages.”
The two choices garnered more than 4,300 votes across multiple platforms. The preferred option — the lowercase letters with dots — got 2,167 votes (50.3%). The second option received 2,141 votes (49.7%).
“It’s interesting to see how the community was split 50-50 on the two logos,” said Vice Chair Jacinta Greene. “Have we considered asking our very talented ACPS students to submit potential logos like we did for Alexandria City High School and Naomi L. Brooks Elementary School?”
Julia Burgos, the ACPS chief of school and community relations, said that asking students to design the official logo of the school system was risky.
“If we went the student route, we have to take something from the students, and if there was something that wasn’t going to be representative, we don’t want to insult students,” Burgos said. “That was one of the concerns, because if this is the logo for the entire organization, the schools themselves and the student representation for the schools was a little bit less risky.”
Staff hoped to launch the new logo next month on the ACPS website, and to get in sync with the website redesign project scheduled to launch in July 2022.
This week’s Q&A column is sponsored and written by Peter Crouch & Katie Crouch of McEnearney Associates Realtors®, the leading real estate firm in Alexandria. To learn more about this…
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If you had a chance to enhance a child’s future with a time commitment of less than 2 hours a week, how would you respond? You have that opportunity right now to join over 200 Alexandrians as a reading tutor volunteer with the Alexandria Tutoring Consortium (ATC).
ATC tutors work with one child in kindergarten, first, or second grade in Alexandria public schools who need extra help with reading. Tutors meet with their Book Buddy 1-2 times each week for 30 minutes October-May at school, during school hours. Many struggling readers only receive one-on-one instruction through this program, and it makes all the difference. Last year, ATC served 195 children, of whom 82% ended the year reading on grade level and 96% made substantial reading gains. But the need is great, and we are still seeing learning lags from the pandemic.
This year, ATC plans to significantly increase the size of the program to reach over 250 students and to serve every elementary school in Alexandria. This is very exciting news, but we will only succeed if we can recruit more tutors. ATC trains you, matches you with a child, and provides ongoing lesson materials and support.
If you have been thinking about buying your first home or haven’t owned one in the last three years, THIS IS FOR YOU!
In the DMV area, it can be difficult to save the downpayment necessary for you to get into your own home. We have a solution. The Funder’s Summit!
We have assembled a summit with different municipalities to tell you how to access their funds for your home purchase.
Mark your calendars and join us for the Family Fun Fall Fest on Saturday, October 7, 2023, from 11am – 2pm!
This FREE in-person event will be held at the Shoppes at Foxchase, located at 4641 Duke St, Alexandria, VA