The Landmark redevelopment has a new name: West End Alexandria.
Developer Foulger-Pratt officially unveiled the new name earlier this week, though it was first reported in the Washington Business Journal in late January.
“Today’s announcement marks an important step in what will be an exciting transformation of West End Alexandria,” Cameron Pratt, managing partner and CEO of Foulger-Pratt said in a press release. “West End will not be a new community, but rather an infrastructure to enable the existing community to thrive. West End Alexandria will represent the best in what community can offer – a welcoming, inviting, inclusive space for business, medical care, residential opportunities as well as shopping and dining.”
Mostly, online reaction to the name has been a puzzlement akin to the rebranding of Crystal City and Potomac Yard as “National Landing” when Amazon came to town.
I love this project, but “West End” already means something in Alexandria. Trying to call this specific development “West End Alexandria” is just going to lead to confusion. Prediction: in 10 years, people will still refer to this area as Landmark.https://t.co/gMBnXON9e5
— R. Kirk McPike (@KirkMcPike) February 2, 2022
WE WORKS: City and Landmark Mall developers rebrand west end section of Alexandria as “West End” much to the confusion of the West End Business Association and West End residents living in the West End. pic.twitter.com/BxO6D4CZ6F
— Alexandria Shallot (@ALXShallot) January 25, 2022
Recent Stories
It’s a change that likely won’t go noticed by many Alexandrians, but the city is making an adjustment to its manholes that could have an impact on flooding during storms….
Alexandria Police are investigating a report of shots fired last Thursday night in the 700 block of N. West Street in the Braddock area. No arrests have been made, and…
Shooting Victim Dies After Being Dropped Off at Fairfax County Hospital — “A man is dead after being dropped off at a Fairfax County hospital with a gunshot wound Sunday morning,…
A 1 BD/1 BA condo at the Jamieson with floor-to-ceiling windows is Today’s Listing of the Day.
Looking for a more convenient way to work out?
On the Go Fitness Pro offers in home personal training. We bring the gym to you, so you can save time and skip the hassle of going to the gym. Plus, our trainers are certified and experienced, so you can be sure you’re getting the best possible workout.
We provide all the equipment needed for a great workout or we can use the equipment that you have.
Are you tired of going to the gym? It might be the crowds, the locker room, waiting on equipment or the time it takes to commute to the gym.
Having a personal trainer come to your home will keep you accountable, save you time and allow you to workout in the comfort of your own home.
Skip the hassle of the gym and try our in-home personal training service.
Our services are reasonably priced, convenient, effective and are risk free.
Think BIG! About the Future of Movement
Join the City of Alexandria and Arlington County’s Initiative to Rethink Energy at our first ever electric vehicle (EV) and sustainable technologies showcase! Get inspired by seeing a variety of electric cars, scooters, bikes, motorcycles, police cars, buses, trucks and
Between Home and the Front: Book Talk and Signing
Join the Smithsonian’s National Postal Museum on Zoom or in person at the museum for a special book talk with the curators behind Between Home and the Front: Civil War Letters of the Walters Family. A book signing will be
