The Landmark redevelopment has a new name: West End Alexandria.
Developer Foulger-Pratt officially unveiled the new name earlier this week, though it was first reported in the Washington Business Journal in late January.
“Today’s announcement marks an important step in what will be an exciting transformation of West End Alexandria,” Cameron Pratt, managing partner and CEO of Foulger-Pratt said in a press release. “West End will not be a new community, but rather an infrastructure to enable the existing community to thrive. West End Alexandria will represent the best in what community can offer – a welcoming, inviting, inclusive space for business, medical care, residential opportunities as well as shopping and dining.”
Mostly, online reaction to the name has been a puzzlement akin to the rebranding of Crystal City and Potomac Yard as “National Landing” when Amazon came to town.
I love this project, but “West End” already means something in Alexandria. Trying to call this specific development “West End Alexandria” is just going to lead to confusion. Prediction: in 10 years, people will still refer to this area as Landmark.https://t.co/gMBnXON9e5
— R. Kirk McPike (@KirkMcPike) February 2, 2022
WE WORKS: City and Landmark Mall developers rebrand west end section of Alexandria as “West End” much to the confusion of the West End Business Association and West End residents living in the West End. pic.twitter.com/BxO6D4CZ6F
— Alexandria Shallot (@ALXShallot) January 25, 2022
Recent Stories

Are you seeking a confidential space where you can explore your emotions, overcome challenges, and find inner peace? Look no further than our dedicated psychotherapy service! We understand that life can be overwhelming at times, and we’re here to support you every step of the way.
At Peaceful Mind Solutions, our passion lies in helping individuals like you navigate life’s complexities and find the strength to thrive. Our skilled and compassionate therapist is committed to creating a warm, non-judgmental environment where you can express your thoughts and feelings openly. With our personalized approach, we tailor each session to address your unique needs and empower you to overcome obstacles.
Through evidence-based techniques and a deep understanding of the human mind, our therapist will guide you on a transformative journey of self-discovery. Whether you’re dealing with anxiety, depression, relationship issues, or simply seeking personal growth, we’re here to provide guidance and practical tools for lasting change.
Time flies when you’re having fun! The T.C. Williams High School Class of 1973 will hold its 50th reunion July 21-23, 2023 in Alexandria. All graduates and their adult nears and dears are welcome. Events include a Friday evening icebreaker, Saturday dinner dance, and a Sunday brunch. For more information: tcwilliams73.com, 770.789.3534.
Spring Fling at Rising Sol Yoga School
Join us for a day of FREE hot yoga. Experience our class styles and meet our teachers. Buy a bite at the Bake Sale to benefit The Carpenter’s Shelter, peruse some special vendors, take advantage of in-person only discounts on