Patagonia Opens in Former Old Town Theater

Outdoorsy supply store Patagonia has opened in Old Town, according to signs on the door.

The new location opened inside the historic Old Town Theater at 815 King Street. The store was originally scheduled to open in the spring before… well, you know.

“Taking great care to preserve its beautiful character and value as a performance venue, we’re pleased to announce the fall opening of a new Patagonia store in Alexandria’s beloved Old Town Theater at 815 King Street,” the store said on its website. “It’s our first store in Virginia, and we’re really excited to join the community. We realize what it meant to see the theater close back in 2014, but we intend to keep a lot of its energy alive by providing a steady stream of events, films and presentations, as well as a gathering place to support environmental nonprofits working to defend clean water and air, protect wildlife and divest from dirty technologies.”

Scene from my (rainy) Thursday morning run: An adaptive reuse of the Old Town Theatre.

Welcome to Alexandria, @patagonia ! pic.twitter.com/De8jvtYpyY

— Justin Wilson (@justindotnet) November 12, 2020

Patagonia said the stage of the theater will remain with sound and lighting set up and a balcony to host meetings and events while the rest of the former theater operates as a typical store. The iconic Old Town sign is also staying.

“The space devoted to product will hold a beautiful selection of quality clothing and gear for the whole family,” the store said.

Residents of Old Town will now be required to tell people they live in the Patagonia neighborhood of Alexandria.

— B.J. Martino (@bjmartino) February 18, 2020

Photo via Justin Wilson/Twitter