The future of Potomac Yard’s building signage may seem overly technical, but the upcoming discussion at the Dec. 1 Planning Commission meeting could shape the future of the neighborhood’s new skyline.
The goal of the signage program, put together by Elkus Manfredi Architects and Roll Barresi & Associates, is to ensure the design of signage throughout Potomac Yard is consistent as new developments are brought forward.
“Phase 1 of the North Potomac Yard redevelopment will establish the Innovation District, a transit-oriented mixed use development characterized by activated streetscapes, a network of open spaces and a vibrant mix of retail, office, residential and academic uses,” a report on the program said. “Consistent with the North Potomac Yard Design Excellence Prerequisites and Criteria, this Coordinated Sign Program views signage from a district-wide perspective, and outlines a cohesive framework for unique and identifiable signage through the use of high quality graphics and a variety of signage styles that are integrated into architectural elements and streetscape throughout the district.”
The program provides a guidelines for the type, size and location of signs throughout Potomac Yard, along with placement and illumination guidelines. Similar sign programs exist in other parts of the city.
“This Coordinated Sign Program establishes a plan for the types, sizes and locations of signage throughout the district and establishes guidelines for sign materials, placement, and method of illumination,” the report said. “This Coordinated Sign Program does not prescribe a formula for the design of individual signs or sign elements, rather, it provides flexibility for individual tenants and users to design creative, unique signs that are integrated with the quality of the buildings and site design, thereby enhancing the visual experience of individuals throughout the district.”
Out, for instance, are the large flat-box style signs, signs with letters mounted above the roof, or signs with internally illuminated backgrounds.
According to the coordinated sign program, the plan is also for pedestrian and vehicle wayfinding signs to be located throughout Potomac Yard. The signs will have maps and other visual guides to help people navigating the new district find their way. Other signs will direct bicycle and pedestrian traffic to North Potomac Yard Park.
Vehicle wayfinding will direct traffic towards parking or to public destinations.
Image via City of Alexandria
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If you had a chance to enhance a child’s future with a time commitment of less than 2 hours a week, how would you respond? You have that opportunity right now to join over 200 Alexandrians as a reading tutor volunteer with the Alexandria Tutoring Consortium (ATC).
ATC tutors work with one child in kindergarten, first, or second grade in Alexandria public schools who need extra help with reading. Tutors meet with their Book Buddy 1-2 times each week for 30 minutes October-May at school, during school hours. Many struggling readers only receive one-on-one instruction through this program, and it makes all the difference. Last year, ATC served 195 children, of whom 82% ended the year reading on grade level and 96% made substantial reading gains. But the need is great, and we are still seeing learning lags from the pandemic.
This year, ATC plans to significantly increase the size of the program to reach over 250 students and to serve every elementary school in Alexandria. This is very exciting news, but we will only succeed if we can recruit more tutors. ATC trains you, matches you with a child, and provides ongoing lesson materials and support.
If you have been thinking about buying your first home or haven’t owned one in the last three years, THIS IS FOR YOU!
In the DMV area, it can be difficult to save the downpayment necessary for you to get into your own home. We have a solution. The Funder’s Summit!
We have assembled a summit with different municipalities to tell you how to access their funds for your home purchase.
Mark your calendars and join us for the Family Fun Fall Fest on Saturday, October 7, 2023, from 11am – 2pm!
This FREE in-person event will be held at the Shoppes at Foxchase, located at 4641 Duke St, Alexandria, VA