The Spring2ACTion fundraiser for the city’s nonprofits is off to a strong start, with more than $500,000 raised from early giving, according to ACT for Alexandria CEO Heather Peeler.
“This year we are asking every donor as part of the checkout process to make an additional gift to the ACT Now COVID-19 Response Fund,” Peeler said. “So far, that has raised more than $15,000.”
The 24-hour online giving event starts today, April 15, and is the largest single-day fundraiser in the region. Early giving started on April 3, and this year’s goal is to attract 10,000 donors.
The annual fundraiser, which was moved to April 15 from April 29 due to the coronavirus pandemic, has raised upward of $10 million from 65,000 donors for more than 160 local nonprofits since it began in 2011. Last year, a record $2.1 million was raised. The fundraiser usually features in-person events, while this year all activities are online.
We are excited and grateful to see how your many examples of compassion, generosity and thoughtful donations have helped…
Prizes will be awarded to the nonprofits that receive the most donations.
Together We Bake, the local nonprofit dedicated to providing comprehensive workforce training and personal development for women in need, had to suspend its spring program due to COVID-19. It is currently asking the community for $55,000, and has received a $10,000 matching gift from the Mason Hirst Foundation.
“Spring2ACTion has begun and we need your help now more than ever,” Together We Bake sent in an email. “We are hearing from many graduates who need help paying for rent and food for their families as the result of layoffs. While we have always had a small amount of funding set aside to help a few graduates facing emergencies each year, we want to be able to help any and all of our alumnae who need assistance and have nowhere else to turn.”
Our TC Williams High School Band seniors may not be getting to celebrate their achievements together this year, but they stand strong with Alexandria in supporting our community! Join them in giving on April 15. #Spring2ACTion https://t.co/i0Fme2CHk3 pic.twitter.com/zLphwjxnPa
— TCW Band (@tcw_band) April 13, 2020
Last year, Running Brooke took home the top prize of the most donations for the second year in a row, with $125,827. The Metropolitan School of the Arts came in second place with $68,825 and King Street Cats raised $62,086. The Alexandria Soccer Association had the most donors, with 750 individual donations, and raised $50,828.
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