Dustin Zeher, CBI | Founder and Principal Broker/M&A Advisor

One of the first questions we commonly receive from business owners thinking about selling their business is how the value of their business is calculated. There are several methods to value a business and we guide business owners through the most common and generally accepted business valuation practices.

Whether you are looking to sell a business over the next few months or many years down the road, the best way to get started is to understand what your business is worth so you can obtain the highest value when you are ready to sell.

The value of a business is largely determined by two things: What a business owns and what a business earns.

What a Business Owns: Tangible and intangible assets. Tangible assets are the furniture, fixtures, equipment, inventory, and any Real Estate a business owns. Intangible assets include the business trade name, contracts with customers, relationships with vendors and suppliers, client lists, employees, leases, licenses, policies and procedures, recipes, trademarks and patents.

What a Business Earns: Business earnings provide a financial benefit to the owner, generally in the form of profits and a salary. It can also provide the owner with fringe benefits such as health insurance, a company car, or a retirement plan. Interest, depreciation, and amortization is also taken into consideration when determining what a business earns as calculated in establishing a business’s EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).

How Value is Calculated

Owner operated businesses with sales of $1 million or less generally sell for 1 to 3 times its annual cash flow benefit to the owner (this is also known as SDE – Seller’s Discretionary Earnings using an adjusted EBITDA model). Each industry is different and there are many variables that can push the value of a business up or down, such as: how long the business has been established; the owner’s day to day involvement; how dependent the business is on the owner; the age and condition of the assets the business owns; barriers of entry into the industry; and the amount of competition and market share.

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