News

#GWCherryChallenge is back in Alexandria, and so is the George Washington Birthday Parade

With the George Washington Birthday Parade Celebration coming back to Alexandria, nearly 20 restaurants in the city are competing in the #GWCherryChallenge.

The challenge, which pits restaurants against each other to make the best cherry-oriented appetizer, entrée, beverage, or dessert, runs from Feb. 1 to Feb. 15. The winner will be announced on the official parade website.

“This unique event helps generate buzz for Alexandria restaurants, encourages chefs to get creative, and boosts customer traffic,” said Kristen Eastlick, chair of the GW Birthday Celebration committee. “The #GWCherryChallenge lets us offer a tasteful event that keeps George Washington’s memory alive in his hometown.”

The parade, which is on Monday, Feb. 21, was canceled last year due to the pandemic, and this year there are more than 40 groups signed up to march.

How it works

Diners at participating restaurants will get QR codes to vote on a scale of one cherry (the lowest) to nine cherries for their favorite dishes based on taste, presentation, and creativity.

The George Washington Celebration is asking participants to post photos of their favorite dishes on its Facebook page and using the hashtag #GWCherryChallenge.

#GWCherryChallenge participants

About the Author

  • Reporter James Cullum has spent nearly 20 years covering Northern Virginia. He began working with ALXnow in 2020, and has covered every story under the sun for the publication, from investigative stories to features and photo galleries. His work includes coverage of national and international situations, as well as from the White House, Capitol, Pentagon, Supreme Court and State Department. He's covered protests and riots throughout the U.S. (including the Jan. 6 riot at the U.S. Capitol), in addition to earthquake-ridden Haiti, Western Sahara in North Africa and war-torn South Sudan. He has photographed presidents and other world leaders, celebrities and famous musicians, and excels under pressure.