Teams of Alexandria kids and parents will visit dozens of stores this weekend to put warning stickers on beer, wine, and other alcohol containers.
The annual Project Sticker Shock Campaign is intended to highlight the consequences of buying alcohol for underage youth. Participating Alexandria City High School students will fulfill their community service requirement by placing warning labels provided by the Virginia Alcoholic Beverage Control on multi-packs of alcoholic drinks.
“The City of Alexandria will shock local shoppers with the Project Sticker Shock Campaign,” the city said in a release. “This youth-led event will kick off with a press conference discussing the importance of preventing underage alcohol access. Then, teams of youth and adults will visit local stores to place warning stickers, provided by Virginia Alcoholic Beverage Control, on multi-packs of alcohol to highlight the legal consequences of providing alcohol to persons under 21.”
Providing alcohol to a minor is a Class 1 misdemeanor in Virginia, punishable by a $2,500 fine per minor, up to a year in jail, and loss of their driver’s license for up to a year.
The campaign will kick off with a press conference on Saturday (Oct. 25) at 10 a.m. at Charles Houston Recreation Center (901 Wythe Street).
