News

AWLA social media post of adoptable ‘Doodles’ with curly wigs goes viral

An Animal Welfare League of Alexandria Facebook and Instagram post from June 25, 2025, went viral (via Instagram)

A recent social media post from the Animal Welfare League of Alexandria just went viral on Facebook and Instagram.

The short video shows what appears to be Pit Bull mixes with wigs, and the message: “Our dogs thought it would help them get adopted if we listed their breed. This goes against our policy, but they were adamant.”

The dogs were then playfully listed as Doodles, the popular curly-haired mixed breed.

Erin Shackelford, AWLA’s marketing and communications specialist, stated that the post has been viewed more than 2.5 million times on Facebook and 3.1 million times on Instagram, making it one of the organization’s most popular posts to date.

“It’s doing pretty good,” Shackelford said. “Shelters guess breeds wrong more than we breed them right. A majority are mixed breeds, and it’s very arbitrary. As a policy, we don’t guess.”

Still, Shackelford said, none of the dogs in the video have been adopted.

“We used Doodles because they’re an incredibly popular breed,” Shackelford said. “Then we put wigs on them because Doodles have curly hair. Pit bull mixes are harder to own in the city. We do have a lot of rental and housing that prohibits them, if it says they’re a Pit Bull mix on their paperwork.”

Image via Instagram

About the Author

  • Reporter James Cullum has spent nearly 20 years covering Northern Virginia. He began working with ALXnow in 2020, and has covered every story under the sun for the publication, from investigative stories to features and photo galleries. His work includes coverage of national and international situations, as well as from the White House, Capitol, Pentagon, Supreme Court and State Department. He's covered protests and riots throughout the U.S. (including the Jan. 6 riot at the U.S. Capitol), in addition to earthquake-ridden Haiti, Western Sahara in North Africa and war-torn South Sudan. He has photographed presidents and other world leaders, celebrities and famous musicians, and excels under pressure.