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‘Bloomers’ boutique moving to new King Street location

Bloomers will open at 706 King Street in March 2023 (staff photo by James Cullum)

After 15 years, Bloomers (924 King Street) is moving to a new location on King Street in the first week of March, it’s owner tells ALXnow.

Bloomers owner Nicole White says knew that the lease her shop at 924 King Street was expiring in 2023 when she bought the business in 2018.

The 1,500-square-foot space at 706 King Street is the former longtime home of Crown Wigs, which closed last year. It’s located next door to Village Brauhaus (710 King Street) and directly across the street from Murphy’s Grand Irish Pub (713 King Street).

“We’re more than doubling our footprint,” White told ALXnow. “We’re excited to have more space, expand our bra lines and brands and provide a great experience for people.”

Bloomers was founded by Kim Putens in 2008. By 2013, she had locations in Old Town, Shirlington and Georgetown, but the growth was short-lived. In 2014, Putens announced she was closing the Georgetown shop from lack of business, did not renew the lease on the Shirlington location and consolidated everything into the Old Town shop.

White says customers are tired of being comfortable, and that strapless bras and shapewear are selling out, reversing a years-long trend of customers working from home and needing loungewear.

“We had a crazy run on strapless bras this summer, because everyone was going to events,” she said. ” We didn’t sell a single strapless bra during the pandemic. It’s funny how things have turned back around.”

White is reopening the shop sometime in the first week of March, and said that customers should follow the Bloomers Instagram page for updates.

As for her long-term aspirations, White said she hopes to continue running a business that personally fits women with bras.

“I just want to be able to continue being a brick-and-mortar store in a digital world,” she said. “To really get a proper bra that fits, you need to come in person, so we hope to be able to do that for a long time.”