The long, hot summer makes for perfect frozen custard weather… if the price is right.
Despite inflation taking hold of gas, groceries and retail outlets, Goodie’s Frozen Custard and Treats (200 Commerce Street) in Old Town never raised its prices.
Owner Brandon Byrd reopened the shop in May after a customary winter break. He says that customers need a break from the price increases in their lives and a place to escape.
Customers can still get frozen custard, rum cake, cinnamon rolls and doughnuts for the same price as always. The shop sells one flavor of Wisconsin-style custard — vanilla — and customers choose from a myriad of toppings for $8 to $10.
“I feel like if you’re getting squeezed from every corner, whether it’s going out to eat, whether it’s buying groceries, buying gas, traveling, daycare, you can come over here and know it’s going to be amazing and that you’re going to get a fair price for it,” Byrd told ALXnow.
The shop was also recently named one of the top 40 ice cream shops in the country by Thrillist.
ALXnow: Congrats on your recent accolade, being named one of the top 40 ice cream shops in the country. How does it feel?
Byrd: There’s a little over 11,000 ice cream shops in the nation. That’s huge, right? We’re probably the newest ice cream/frozen custard brand in the City of Alexandria, and to bring those type of accolades to the city, I think is a major milestone accomplishment.
I’m very happy to be here and Alexandria, I think that this location complements the goodies brand exceptionally well and it’s just a blessing to be here.
ALXnow: You didn’t raise prices due to inflation. How did the summer go?
Byrd: Without it doubt it had an impact on the bottom line. But I think you balance it out by saying that those folks who supported us since day one will appreciate the fact that our prices stayed the same, even though everywhere else they go in Old Town they are paying 20% or 30% more.
ALXnow: You look thinner. Did you lose some weight?
Byrd: That’s a good question. Yeah, this year I made a point to be more active. The reality of it is that as you get older you realize that you’re not gonna live indefinitely. I’m raising my two nieces, and I gotta stay around to make sure that they understand the mission in front of them to carry on the legacy of Goodie’s or start their own businesses.
ALXnow: Coming out of the pandemic, we got hit with inflation. How is the flow of customers?
Byrd: I do think that people have been more price conscious now. Am I experiencing the exact same numbers as last year? No, but am I still seeing that folks still want to come and have a pleasant experience? Definitely.
The reality is that gas prices are high, utilities are high, groceries are high, everything’s high, but they can go to a place that’s a throwback to yesteryear, where they can still experience that same price point, and have a phenomenal experience with the product. I feel like if you’re getting squeezed from every corner, whether it’s going out to eat, whether it’s buying groceries, buying gas, traveling, daycare, you can come over here and know it’s going to be amazing and that you’re going to get a fair price for it.
ALXnow: When does the frozen custard season end in Alexandria?
Byrd: Usually around the holidays in November or December, when it gets cold. We reopen in the spring.
ALXnow: Are you open Labor Day weekend?
Byrd: We are, and we’ll be hosting a neighborhood barbecue on Labor Day, from noon to 2 p.m. with hotdogs, chips, beverages, and, of course, frozen custard.
A 45-year-old man is being held without bond in connection with a stabbing in the West End on Saturday evening, according to the Alexandria Police Department. Police were dispatched just…
Good Wednesday morning, Alexandria! ⛅ Today’s weather: Mostly cloudy throughout the day. High of 59 and low of 44. 🌥 Tomorrow: Overcast throughout the day. High of 65 and low…
A major affordable housing development in the city’s Braddock area is headed to the Planning Commission tonight. Tonight’s meeting on the proposed Samuel Madden redevelopment comes after more than a…
Almost exactly two years after it opened, Loyal Companion (923 N. St. Asaph Street) in Old Town North will be closing for good. The location’s closure is part of a…
Alexandria Women for Good donated $6,720 to Alexandria’s Community Lodgings from their first donation cycle! They toured one of the learning centers, met some of the staff and kids, and handed over a big check.
Alexandria Women for Good is a newly formed local Grapevine Giving Circle composed of local Alexandria women who make the commitment to give back to the local community regularly and intentionally. Each quarter they raise money to give to local nonprofits making a difference.
For more information visit: https://www.grapevine.org/giving- circle/3y6h4Ay/Alexandria-Women-for-Good
Pictured left to right: Laura Herron, Laura Turner, Kate Wiley from Community Lodgings, and Laura Bloodgood
Hi, my name is Moneim Z., and I am a blind male with chronic kidney disease, who needs a living kidney donor for a transplant. My blood type is B+, and I can accept a kidney from individuals who have blood types B and O.
To read my story, please see the attached letter.
To contact me directly, please email me at [email protected] or call at 571-428-5065. My living donor coordinator at INOVA Hospital, Amileen Cruz can be reached at (703) 776-8370 , or via email at [email protected]