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Del Ray Business Association launches ‘Cherry Blossom Challenge’ scavenger hunt

The Del Ray Business Association has a bunch of efforts in the works to get business to local retailers and restaurants.

From now until April 15, visitors are encouraged to participate in DRBA’s “Cherry Blossom Challenge” scavenger hunt. There are 27 cherry blossoms hidden in storefronts along Mount Vernon Avenue with clues. Each numbered cherry blossom has a symbol near it, and participants need to mark down what those symbols are and then drop off their entries at the Pat Miller Neighborhood Square by April 15 for a chance to win a $50 gift card at a Del Ray restaurant or retailer.

Additionally, this year DRBA and the Old Town Business Association will compete in Spring2ACTion on April 28. The event is the largest single day of giving to nonprofits in Alexandria.

“If you normally give, we’d love for you to give through our DRBA page, because, of course, we’re going to have a raffle and some prizes to win,” Del Ray Business Association President Lauren Fisher said. “But that’s a big part of our mission is giving back to our community. Thank you for supporting not only our businesses, but also our nonprofits.”

In case you missed it, last week DRBA gave out a free trip to Delray Beach, Florida, which is worth about $2,500. Participants who spent more than $25 eating out at a Del Ray business received a raffle ticket, and the contest garnered more than $11,000 in receipts.

About the Author

  • Reporter James Cullum has spent nearly 20 years covering Northern Virginia. He began working with ALXnow in 2020, and has covered every story under the sun for the publication, from investigative stories to features and photo galleries. His work includes coverage of national and international situations, as well as from the White House, Capitol, Pentagon, Supreme Court and State Department. He's covered protests and riots throughout the U.S. (including the Jan. 6 riot at the U.S. Capitol), in addition to earthquake-ridden Haiti, Western Sahara in North Africa and war-torn South Sudan. He has photographed presidents and other world leaders, celebrities and famous musicians, and excels under pressure.