Newsletter

Ask McEnearney: How Hard Is It to Sell a Home in Today’s Market?


This week’s Q&A column is sponsored and written by Kim Peele and Hope Peele of The Peele Group and McEnearney Associates Realtors®, the leading real estate firm in Alexandria. To learn more about this article and relevant Alexandria market news, contact The Peele Group at 703-244-5852 or email [email protected]. You may also submit your questions to McEnearney Associates via email for response in future columns.

Question: How hard is it to sell a home in today’s market?

Answer: The short answer, it’s not too difficult to sell a home in today’s market. The longer answer is, to sell a home well in any market, it takes skill, expertise and experience. Selling a home well involves a lot more than just putting a sign in the yard or even getting it sold. Selling a home well means getting the home sold at the best price possible, with good terms for the seller and with the least amount of stress.

In the past six months, there have been 374 expired, withdrawn or canceled listings in the City of Alexandria alone. In a great market for sellers, those canceled listings were unsuccessful at selling, had to adjust, possibly sold later or just pulled the listing from the market. Considering that 1,429 homes sold in the same period of time, that’s a pretty substantial number.

There are many reasons selling a home may not succeed, and we would venture to guess that in most of these cases there was not a clear understanding of how to price the property well, or the property was not “show-ready” for the market. Many people believe that in a strong “seller’s market” such as this, a home can just sell itself. These numbers suggest otherwise.

It’s really important that your listing shows up on all marketing channels. Your Realtor should have access to all the traditional channels, but a strong digital presence and great media partners are especially important. Not all companies are able to provide this, but it is important so that your listing reaches the maximum number of potential buyers. Online marketing should include local news sources as well as national and global channels. Social media has now become a source of first glimpses at listings, so your chosen Realtor should have strong skills in putting out professional exposure in all channels.

Preparing for the market is a huge step in the process. Your home needs to be 100% show-ready, before buyers see it. Your Realtor should have excellent, reasonably priced contractors that can get any work done quickly. We often get homes painted, add granite counters, power wash, refinish floors and more — all in just a week or two. The contractors that a Realtor recommends know how important the “getting on the market” timeline is and work in tandem with your real estate professional to get the job done well and on time.

(The Peele Group has a Dream Team of experts — contractors, staging advisors, photographers and more — to help make the right preparations, minimize stress and maximize profits!)

Creativity is huge in real estate. Not only is it important in marketing your home to the fullest extent, but it makes a big difference once you are under contract as well. Every real estate transaction is different and just when we think we’ve seen it all, a new wrinkle develops. This is normal, and a seasoned professional has a vast toolbox of resources and other professionals to keep the process going smoothly. Our team has trained with everyone — from the Ritz Carlton Hospitality team to FBI hostage negotiators — in order to expand our toolbox and accomplish our clients’ goals!

Your Realtor should be there throughout your entire process, guiding you through every stage. They will keep every step of the real estate transaction organized and on track to close. They will assist with preparation, the selling process, the final sale and even beyond. Their expertise will be key in realizing the highest profit for your home and the best match for your goals.

Selling a home well is an involved process, and it takes a professional to know how to make a plan, implement the steps and to sell your home smoothly. And it certainly means NOT having to be withdrawn or canceled, because it was not planned properly. For more information on selling a home in today’s market, contact Kim or Hope Peele of The Peele Group at 703-244-5852.

Kim Peele is a licensed real estate agent with McEnearney Associates, Inc., lives in Old Town and works in Virginia, D.C. and Maryland. She and her daughter Hope Peele are The Peele Group. Kim is a second-generation Realtor and fourth-generation Washingtonian and is dedicated to helping owners through the challenges of selling their home.

If you would like a question answered in our weekly column or to set up an appointment with one of our Associates, please email: [email protected] or call 703-549-9292.

McEnearney Associates Realtors®, 109 S. Pitt Street, Alexandria, VA 22314. www.McEnearney.com Equal Housing Opportunity. #WeAreAlexandria

Recent Stories

A Washington, D.C. man is behind bars after allegedly stealing a car from a lot in an industrial area of the city and fleeing from police. The incident occurred shortly…

Morning Notes

Fall Arrives at MGM National Harbor — “The casino and resort is celebrating autumn with the flavors, florals and magic of the season.” [Alexandria Living Magazine] It’s Tuesday — Partly cloudy…

The City of Alexandria is planning to work with a local non-profit to quantify the demand for after-school activities. At an upcoming City Council meeting on Wednesday, Sept. 28, the…

The City of Alexandria is looking into building a pedestrian bridge over I-395 to connect the Landmark Mall site to neighborhoods west of the highway. Last week, the Transportation Commission…

Are you tired of going to the gym? It might be the crowds, the locker room, waiting on equipment or the time it takes to commute to the gym.

Having a personal trainer come to your home will keep you accountable, save you time and allow you to workout in the comfort of your own home.

Skip the hassle of the gym and try our in-home personal training service.

Our services are reasonably priced, convenient, effective and are risk free.

Read More

Submit your own Community Post here.

At Nova Fencing Club, the beginner fencing classes are designed for students of all levels – including students who have never fenced before.

If you’re looking for a fun physical activity that improves your fitness, critical thinking and rapid decision making skills then come join us!

There’s no better time than now to give us a try – and take part in one of the fastest growing sports. Our highly educated, professional coaching staff includes Virginia’s only Maitre d’Armes, a member of USA Fencing’s coaching team, former members of the USA National Team, and our Head Coach, who has produced national champions.

Register for either our Youth Beginner Fencing Classes (7-12) or our Teen & Adult Beginner Fencing Classes (13 to Adult) and become a part of the club that champions call home.

Submit your own Community Post here.

Think BIG! About the Future of Movement

Join the City of Alexandria and Arlington County’s Initiative to Rethink Energy at our first ever electric vehicle (EV) and sustainable technologies showcase! Get inspired by seeing a variety of electric cars, scooters, bikes, motorcycles, police cars, buses, trucks and

Between Home and the Front: Book Talk and Signing

Join the Smithsonian’s National Postal Museum on Zoom or in person at the museum for a special book talk with the curators behind Between Home and the Front: Civil War Letters of the Walters Family. A book signing will be

×

Subscribe to our mailing list