Post Content

Del Ray Cakery is Considering Rebranding, Only Selling Cookies

The Del Ray Cakery‘s sugar cookie sales have been so strong during the pandemic that founder Rebecca Underly is thinking about rebranding her business. Now she wants to primarily sell cookies and she’s even come up with a new name — The Del Ray Cookie Co.

After selling hundreds of cookie bouquet packages and more than 500 cookie kits for families to decorate their own baked treats at home during the pandemic, Underly is starting to think she’s found her niche.

“Cookie bouquets went bonkers at graduation,” Underly said. “I am not making any cakes. All I am doing is this. The cookies are great because I don’t need to store them in a refrigerator. When COVID hit, I was like, ‘Dang, what am I gonna do?’ So, I made cookie kits, and the first week I sold 20 kits, then 40 kits the week after that, then 50.”

She added, “People just want a sense of normalcy and this is the closest thing that I could give to them to get them to normal. We can’t blow out the candles of a cake, so I feel like this has been a great compromise in a safe way for my clients to feel like things are okay.”

Underly was the pastry chef at Blair House for four years almost straight out of culinary school, and cooked for celebrities and world leaders. She is also a former Fairfax County Public School teacher who quit her job to pursue a career in the kitchen. She and her husband, John, have two teenage sons and has lived in Del Ray since 1995. In 2003 she also founded her own company, Culinary Endeavors, and wrote recipes for corporations and grocery chains — in addition to cooking for clients.

Then in 2010 Underly attracted thousands of customers with her cake pops at the Art on the Avenue festival in Del Ray.

“I brought cake pops to Art on the Avenue and nobody in Northern Virginia was doing that,” she said. “I made 2,000 and I literally sold them out in less than an hour. People were lined up three, four, five tents down. I made these silly things and then it exploded from there, and I’ve probably made 50,000 cake pops since then.”

The Del Ray Cakery operates out of Underly’s home, and customers need to buy either a cookie kit (includes six cookies, directions and edible paint for $20-$30) or a dozen cookies for $42-$60. The cookies are individually wrapped in plastic and are also available for porch-side pickup from her house.

Underly said the pandemic has increased her sales, and that she only wants to grow regionally.

“The pandemic has given me time to think about what’s important to me,” Underly said. “I love things on a stick, like Pop Tarts and s’mores and cookies. I think that’s why I’m evolving out of the cakery. It makes me want to continue what I’m doing, and it’s fun. I want enough business for me to provide for Alexandria and Arlington. I don’t need to be further than that.”

What fun social distancing things did you do for the 4th of July? So many of you might not know that this holiday is my…

Posted by Del Ray Cakery on Sunday, July 5, 2020

Photo via Del Ray Cakery/Facebook

Recent Stories

Super convenient location, all new sun filled patio, brand new siding

(Updated 9:55 p.m.) Alexandria’s Planning Commission voted to recommend eliminating outdoor music at Hops N’ Shine (3410 Mount Vernon Avenue) and the restaurant owners faced some withering rebukes from Planning Commissioners. The…

A man was shot in the West End early Sunday morning, and walked into a 7-Eleven on Lincolnia Road for help. The incident occurred at around 1:45 a.m. in the…

If you haven’t noticed, it’s pretty hazy outside. Smoke from wildfires in Canada has been working down the East Coast, spurring many localities to issue air quality alerts. The City…

Are you seeking a confidential space where you can explore your emotions, overcome challenges, and find inner peace? Look no further than our dedicated psychotherapy service! We understand that life can be overwhelming at times, and we’re here to support you every step of the way.

At Peaceful Mind Solutions, our passion lies in helping individuals like you navigate life’s complexities and find the strength to thrive. Our skilled and compassionate therapist is committed to creating a warm, non-judgmental environment where you can express your thoughts and feelings openly. With our personalized approach, we tailor each session to address your unique needs and empower you to overcome obstacles.

Through evidence-based techniques and a deep understanding of the human mind, our therapist will guide you on a transformative journey of self-discovery. Whether you’re dealing with anxiety, depression, relationship issues, or simply seeking personal growth, we’re here to provide guidance and practical tools for lasting change.

Read More

Submit your own Community Post here.

Time flies when you’re having fun! The T.C. Williams High School Class of 1973 will hold its 50th reunion July 21-23, 2023 in Alexandria. All graduates and their adult nears and dears are welcome. Events include a Friday evening icebreaker, Saturday dinner dance, and a Sunday brunch. For more information:, 770.789.3534.

Submit your own Community Post here.


Subscribe to our mailing list