Del Ray Cakery is Considering Rebranding, Only Selling Cookies

The Del Ray Cakery‘s sugar cookie sales have been so strong during the pandemic that founder Rebecca Underly is thinking about rebranding her business. Now she wants to primarily sell cookies and she’s even come up with a new name — The Del Ray Cookie Co.

After selling hundreds of cookie bouquet packages and more than 500 cookie kits for families to decorate their own baked treats at home during the pandemic, Underly is starting to think she’s found her niche.

“Cookie bouquets went bonkers at graduation,” Underly said. “I am not making any cakes. All I am doing is this. The cookies are great because I don’t need to store them in a refrigerator. When COVID hit, I was like, ‘Dang, what am I gonna do?’ So, I made cookie kits, and the first week I sold 20 kits, then 40 kits the week after that, then 50.”

She added, “People just want a sense of normalcy and this is the closest thing that I could give to them to get them to normal. We can’t blow out the candles of a cake, so I feel like this has been a great compromise in a safe way for my clients to feel like things are okay.”

Underly was the pastry chef at Blair House for four years almost straight out of culinary school, and cooked for celebrities and world leaders. She is also a former Fairfax County Public School teacher who quit her job to pursue a career in the kitchen. She and her husband, John, have two teenage sons and has lived in Del Ray since 1995. In 2003 she also founded her own company, Culinary Endeavors, and wrote recipes for corporations and grocery chains — in addition to cooking for clients.

Then in 2010 Underly attracted thousands of customers with her cake pops at the Art on the Avenue festival in Del Ray.

“I brought cake pops to Art on the Avenue and nobody in Northern Virginia was doing that,” she said. “I made 2,000 and I literally sold them out in less than an hour. People were lined up three, four, five tents down. I made these silly things and then it exploded from there, and I’ve probably made 50,000 cake pops since then.”

The Del Ray Cakery operates out of Underly’s home, and customers need to buy either a cookie kit (includes six cookies, directions and edible paint for $20-$30) or a dozen cookies for $42-$60. The cookies are individually wrapped in plastic and are also available for porch-side pickup from her house.

Underly said the pandemic has increased her sales, and that she only wants to grow regionally.

“The pandemic has given me time to think about what’s important to me,” Underly said. “I love things on a stick, like Pop Tarts and s’mores and cookies. I think that’s why I’m evolving out of the cakery. It makes me want to continue what I’m doing, and it’s fun. I want enough business for me to provide for Alexandria and Arlington. I don’t need to be further than that.”

What fun social distancing things did you do for the 4th of July? So many of you might not know that this holiday is my…

Posted by Del Ray Cakery on Sunday, July 5, 2020

Photo via Del Ray Cakery/Facebook

Recent Stories

It was a busy week in Alexandria, with the City Council back in session and changes on the horizon for local restaurants. The Polk Avenue sidewalk saga came to its…

A new report on student safety should be taken with a grain of salt, according to members of the Alexandria School Board. The School Board received the report Thursday night…

Open houses in Alexandria this weekend

A 5 BD/3 BA corner lot home with hardwood floors, fenced rear yard and concrete driveway is included in Open Houses.

Just Listed in Alexandria

Just Listed includes a 2 BD/1 BA condo with carpet flooring and a balcony.

Are you tired of going to the gym? It might be the crowds, the locker room, waiting on equipment or the time it takes to commute to the gym.

Having a personal trainer come to your home will keep you accountable, save you time and allow you to workout in the comfort of your own home.

Skip the hassle of the gym and try our in-home personal training service.

Our services are reasonably priced, convenient, effective and are risk free.

Read More

Submit your own Community Post here.

At Nova Fencing Club, the beginner fencing classes are designed for students of all levels – including students who have never fenced before.

If you’re looking for a fun physical activity that improves your fitness, critical thinking and rapid decision making skills then come join us!

There’s no better time than now to give us a try – and take part in one of the fastest growing sports. Our highly educated, professional coaching staff includes Virginia’s only Maitre d’Armes, a member of USA Fencing’s coaching team, former members of the USA National Team, and our Head Coach, who has produced national champions.

Register for either our Youth Beginner Fencing Classes (7-12) or our Teen & Adult Beginner Fencing Classes (13 to Adult) and become a part of the club that champions call home.

Submit your own Community Post here.

Think BIG! About the Future of Movement

Join the City of Alexandria and Arlington County’s Initiative to Rethink Energy at our first ever electric vehicle (EV) and sustainable technologies showcase! Get inspired by seeing a variety of electric cars, scooters, bikes, motorcycles, police cars, buses, trucks and

Between Home and the Front: Book Talk and Signing

Join the Smithsonian’s National Postal Museum on Zoom or in person at the museum for a special book talk with the curators behind Between Home and the Front: Civil War Letters of the Walters Family. A book signing will be


Subscribe to our mailing list