Celebrate the return of Fall Into Fashion: Alexandria Days with Old Town’s vibrant independent business community. Presented by the Old Town Boutique Community—a collective of 30+ independently owned boutiques—the neighborhood-wide event takes place Saturday, October 11, 10:00 a.m.–5:00 p.m. Shoppers and neighbors are invited to explore Old Town’s fashion and restaurant scene with exclusive fall collections, interactive in-store activations, seasonal bites and sips, and Instagram-worthy moments that spotlight Old Town as a destination for style and lifestyle.
Reviving a beloved tradition, Alexandria Days began in 1959 as a cooperative campaign between local merchants and City leaders to champion small businesses during the late-summer season. The Old Town Boutique Community is bringing the initiative back as a signature fall activation, inviting visitors to experience Old Town in an elevated, creative way through interactive programming and discovery.
Event Highlights:
Enjoy elevated in-store activations at every boutique, plus receive a limited-edition tote bag with purchase (while supplies last).
Chance to enter exclusive giveaways at participating stores, including a Grand Prize of a $1,000 gift card and Aiyana Atelier Private Line products: Reverse & Regrow, and a Second Place Prize of a $500 gift card to the participating boutique of your choice.
Whether you’re a visitor ready to explore or a local business eager to engage, Fall Into Fashion: Alexandria Days is a celebration of entrepreneurship, community, and creativity—all in the heart of Old Town.