Yesterday, the tourism bureau Visit Alexandria presented a new logo to be used in marketing for the city. Reception online was mixed.
The logo features the city’s name in lowercase with the most notable feature being a representation of a sunrise in the middle “a”.
Visit Alexandria presented the new logo at a meeting yesterday morning.
“Our new logo is sophisticated yet inviting and embraces our identity as a waterfront city that is continually evolving,” said Patricia Washington, President and CEO of Visit Alexandria, in a release. “Even as our brand changes, we’re continuing to highlight our city’s historic character both visually and in our storytelling with a bold new destination advertising campaign that will surprise people and offer potential visitors a glimpse at all there is to know and love about Alexandria.”
What do we think? https://t.co/qjpLcpU3AP
— ELLIOT IN THE MORNING (@EITMonline) January 27, 2023
I immediately got the sunrise over the Potomac inspiration (attached photo is one I took in May 2018 in Alexandria’s Founders Park), but the overall impression it gives me is meh. The old logo was dated looking but organic. This new one looks like an early effort; not yet final. pic.twitter.com/SyNpPgdBZ9
— Joe Cantwell (@cantwelljoe) January 26, 2023
What do you think of the new Alexandria logo? Is there any aspect of it you would change?
