News

Asana puts 21 Old Town properties on the market

Walking in the 100 block of King Street in Old Town (staff photo by James Cullum)

Ben N Jerry’s, Urbano 116, Patagonia, and Jeni’s Ice Cream are just a few of the 21 mixed-use properties in Old Town that have been put on the market.

North Carolina-based Asana Partners bought the properties along the King Street Mile (between the waterfront and the King Street Metro station) worth more than $100 million between 2016 and 2018. Asana reportedly invested $20 million into their redevelopment, and now the portfolio is being marketed by D.C. firm Jones Lang LaSalle (JLL).

The more than 200,000-square-feet of properties include the former Old Town Theater at 815 King Street, which Asana converted into retail and rents to Patagonia. Asana also increased rent at multiple properties by double digits, moving Jeni’s Ice Cream into the former Misha’s Coffee at 922-924 King Street and upping rent 35%; brought in FatFace to 128 King Street and raising rent 40%.

The listing was announced on LinkedIn by JLL Senior Director Daniel Naughton, according to the Washington Business Journal.

A full list of the properties, from a JLL marketing brochure is below.

Asana’s Old Town Alexandria Mixed-use Portfolio (via JLL)

JLL said 12 properties have office space above first-floor retail; two properties have ground floor retail and apartments

“Asking rents along King Street are up 5.2% year-over-year for three-star and above quality properties,” JLL said. “Sustained lack of retail construction, with no new inventory currently in progress, positions rents to continue their upward trajectory.”

All but two of the properties are currently leased, a 4,500-square-foot retail space at 1104 King Street and the 6,500-square-foot office building at 900 Prince Street, according to JLL.

The story was first reported by Bisnow.

A map of the Old Town Alexandria Mixed-Use Collection (via JLL)

About the Author

  • Reporter James Cullum has spent nearly 20 years covering Northern Virginia. He began working with ALXnow in 2020, and has covered every story under the sun for the publication, from investigative stories to features and photo galleries. His work includes coverage of national and international situations, as well as from the White House, Capitol, Pentagon, Supreme Court and State Department. He's covered protests and riots throughout the U.S. (including the Jan. 6 riot at the U.S. Capitol), in addition to earthquake-ridden Haiti, Western Sahara in North Africa and war-torn South Sudan. He has photographed presidents and other world leaders, celebrities and famous musicians, and excels under pressure.