Spray tanning salon coming to Old Town in December

If daylight savings has you down, a new spray tan salon is headed to Old Town to keep up appearances.

The Bronze Collective, formerly Spray Tans By Stefani at 1010 N. Glebe Road in Arlington, is being planned to open in mid-December at 100 S. Patrick Street.

Stefani Pierce just signed a five-year lease to operate in what she calls the “perfect” location in Old Town — directly above Jeni’s Splendid Ice Creams (102 S. Patrick Street). The location is the former home to Pure Prana Yoga and YogaWorks.

“We love helping people feel confident in their own skin, especially after Covid,” Pierce said. “We’re going to have four salon rooms in (the new location), where we only have two now. We’re essentially doubling our footprint, and were excited about that.”

It takes 10 minutes to get sprayed, although appointments last 30 minutes. The $75-$140 tans can last up to 10 days if properly treated with lotion.

“It is an instant confidence boost,” Pierce said.

One popular option with brides is “full body contour tanning,” which is where a technician enhances muscle tones with a tanning brush.

“We’re enhancing your current muscle tone to make you look more sculpted, in a sense,” she said.

Pierce previously owned a Spray Tans By Stefani salon in Hawaii, and moved to the area several years ago with her husband, who is in the Marine Corps.

“We’re huge in bridal. We are the bridal experts of the DMV. We see about 50-75 brides monthly, which is insane,” she said.

Pierce opened in Arlington in July 2020, and says that the name-change will help take some of the weight from her shoulders.

“It was now or never for the name change, and I wanted to do it for a while,” Pierce said. “With ‘Spray Tans By Stefani‘, people only want Stefani. I wish I could service everybody, but it’s a little difficult. I already work 10-hour days in the salon.”