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Kitschy pink public art installation scheduled for unveiling later this month

I Love You park design, via City of Alexandria

The new kitschy “I Love You” public art installation at Waterfront Park (1 Prince Street) is scheduled to be unveiled on March 25.

The new installation by Miami artists Roberto Behar and Rosario Marquardt features illuminated neon pink lights spelling out “I Love You” mounted on a 15-foot high display and will “bathe visitors in a soft pink hue,” a press release from the city described with an unusual touch of sensuality. The color scheme had earlier been described by Office of the Arts Director Diane Ruggiero as “Pepto-Bismol pink.”

“Below, a hand-painted ground mural of a pink and white carpet will define the space as an open room welcoming everyone,” the release said. “The unexpected and luminous social space will invite visitors to get lost for a few moments in this fictional realm.”

“I Love You” will be the fourth public art display in the park since the Mirror Mirror exhibit opened in 2019. The release noted that the City will be working with regional artists for more public art activations this spring that “respond” to “I Love You,” no word yet if any of those activations will say “I Know.