Visit Alexandria launched a new advertising campaign last week focusing on attracting Black visitors. Using federal funding from the American Rescue Plan Act, Visit Alexandria hired D.C.-based Creative Theory Agency to develop the “Drop-in” campaign with help from business owners and leaders around the city.
“We’re thrilled to roll out this major new campaign to build on our last 8 years of painting a more complete and inclusive picture of Alexandria,” said Visit Alexandria President & CEO Patricia Washington. “Our destination is more ready than ever for this campaign given the City of Alexandria’s investment and development of new Black history experiences through the Office of Historic Alexandria, citywide priority around race and social equity, as well as newly-opened businesses and the transformation of our waterfront.”
The below one-minute campaign video will be viewed by visitors within five miles of Alexandria across “YouTube, Facebook, Instagram and Pathfinders Magazine,” according to Visit Alexandria.
Featured locals include Stuart Robinson, manager of Misha’s Coffee, Manumission Tour Company owner John Taylor Chapman and Brandon Byrd, owner of Goodies Frozen Custard & Treats.
