The recently opened Jeni’s Ice Cream in Old Town (102 S. Patrick Street) is planning a special event for a good cause this weekend.

On Saturday, Feb. 1, Jeni’s is planning to open early to serve breakfast with a new “skillet cinnamon roll” ice cream — “with a dark caramel sauce [that] tastes like caramelized sugar on a hot skillet” — in celebration of Ice Cream for Breakfast Day.

The celebration may be new to Alexandria, but it’s the fourth year the company has celebrated the “holiday.” The company said 100% of the profits will go to DoSomething.org, a not-for-profit digital platform that aims to help people organize volunteer-driven efforts like donating jeans to homeless shelters or cleaning up cigarette butts.

In addition to the cinnamon roll ice cream, a flyer for the event suggests visitors try the coffee float — locally-roasted hot coffee with salty caramel ice cream — or the “cereal + milk” ice cream combo, combining wildberry lavender with honey vanilla bean ice cream.

The scoop shop will be open at 8 a.m. on Feb. 1 for the event.

Staff photo by Jay Westcott