News

Alexandria Housing Development Corporation gets rebranded as ‘Housing Alexandria’

Park Vue of Alexandria at 511 Four Mile Road in Arlandria has been renamed as The Square at 511. (staff photo by James Cullum)

The Alexandria Housing Development Corporation has been rebranded as “Housing Alexandria.”

No official word on the name change has yet to be released on AHDC’s website, but residents at its numerous properties were notified via email. Additionally, Housing Alexandria’s 14-story Park Vue apartment complex (511 Four Mile Road) in Arlandria has been renamed “The Square at 511.”

Housing Alexandria says that the strategic rebranding will mean a rollout of new logos.

“Along with this change in the company name, we will also adopt new logos to fully express our initiative of continued improvement,” Housing Alexandria told residents. “The re-branding, however, shall not affect the manner in which we operate our business, as well as the organizational structures of the company.”

The new logo for Housing Alexandria, formerly the Alexandria Housing Development Corporation (via Housing Alexandria)

The City of Alexandria website has also recognized the new name in its listing of affordable housing partners.

The rebranding is part of the organization’s 2021-2025 strategic plan, as it pursues “a brand that differentiates us from our peers and helps us more clearly express our values.”

“AHDC residents and community members will be able to identify our brand and work more efficiently,” the nonprofit said in the plan. “Increased presence will yield more community advocates, resident voices, and financial support for AHDC.”

Housing Alexandria is developing a 500-unit affordable housing complex at the intersection of Mount Vernon Avenue and Glebe Road in Arlandria as well as an affordable homeowner development on Seminary Road.