Simone Fennell, CEO and owner of Good Brows LLC, will relocate her brow studio from Alexandria to Arlington on August 1, marking the end of her seven-year presence at 421 S. Washington Street in Old Town.
The business will move to The Beauté Co-Op Suites at 4830 31st Street South in Arlington’s Fairlington/Shirlington neighborhood. The Beauté Co-Op operates as a Black-owned beauty collective that houses multiple service providers.
Fennell has worked as a brow artist for more than a decade and offers services including permanent makeup and brow shaping. Her client roster has included former Congresswoman Liz Cheney, actress Kellie Shanygne Williams, Princess Sarah of Saudi Arabia, reality television personality Ashley Darby, and actress Tamera Mowry.

Her work has been featured on FOX5 and Living Local DMV. DC Magazine named Good Brows “Best Brow Studio” in 2024.
Fennell also provides restorative permanent makeup services for cancer survivors and mentors emerging brow artists.
The Arlington location will continue offering the studio’s services, which include Brow Lamination, Powder Ombré Brows, and Dust Brows.
The Beauté Co-Op houses multiple beauty service providers. A.M. Glow offers facials and skincare, Luna Love Esthetics provides complete body waxing services, Drip Station offers Botox, fillers, and medical weight loss programs, and Eleven XI Beaute specializes in lash extensions.
“This move isn’t a goodbye, it’s a step forward,” Fennell said. “Within the supportive and empowering environment of The Beauté Co-Op, Good Brows is poised to continue redefining beauty, one brow at a time. Our new space will still have that signature Good Brows energy our clients know and love, but with a fresh twist that I’m excited for everyone to experience. I can’t wait to celebrate this next chapter while continuing to help women feel confident, beautiful, and seen.”
The business can be reached at GoodBrowsDMV.com and @goodbrowsdmv on social media.